3 SECRETS TO CREATING A STAND OUT BRAND
BECOME A CATEGORY OF ONE, REGARDLESS OF THE ECONOMIC CLIMATE
22nd October 2020, @ 13.00 BST / 14.00 CET / 8am EST
It's time to take a step towards turning your business into a stand out brand.
Strong brand positioning leads to brand recognition and PR exposure, more business opportunities, increased brand loyalty and consistent sales.
Here is what you'll learn by joining the masterclass...
1. How successful brands differentiate themselves in a sea of sameness;
2. Why successful brand positioning doesn’t just happen, but it is based on strategy;
3. How to present your brand consistently in an authentic way that resonates with your target market and rise above the predictable marketing of many competitors in your space.
So, are you ready to stand out from the crowd, blow your competition away and increase your sales...?
If you're silently screaming "HELL YES" in your head, then sign up below and let us share a few secrets with you.
This live masterclass is perfect for you if you are a...
- fashion / jewellery / accessories / shoe designer already in business
- designer-maker looking to grow and transition to being a brand
- brand owner looking to raise prices and reposition their brand in the market
Meet your hosts...
Dessy Tsolova has over two decades of luxury fashion industry experience. Working for brands like Burberry, Smythson, J&M Davidson to name but a few, she oversaw the design development and manufacturing of hundreds of coveted products generating millions of dollars in sales. In 2013 she co-founded Utelier.com - the first global online manufacturing platform to connect designers and suppliers. In 2019, she founded FASHION INSIDERS & Co - an online educational and consulting platform, supporting fashion entrepreneurs and small brands in growing and scaling purpose-driven brands. Through a multitude of consulting work, mentoring initiatives and online educational content, fashion entrepreneurs can finally find the support they need, all in one place.
Karolina Barnes has been involved in business from her teens when her parents started a highly successful family distribution business. After gaining her degree in economics and business studies, she started her own businesses in various industries. In 2013 she retrained as an interior designer and two years later founded ESTILA, a supportive community of creative founders and a bookazine on a mission to empower through creative business stories while highlighting British design, craftsmanship and innovation within creative industries. Apart from running ESTILA, Karolina is the chief brand storyteller at STUDIO/ESTILA which works with purpose-driven brands on strategic collaborations and brand storytelling in branding, PR, marketing and communications.
READY TO CLOSE THE GAP ON YOUR COMPETITORS?
Imagine being instantly recognisable and an irreplaceable option for your prospective customers...
What would that mean for your brand?