If you are ready to build a strong brand, have your talents and hard work finally noticed and have a wildly profitable business,
Then it is time to master the art of creating
FASHION COLLECTIONS THAT SELL
Most creative founders think that a collection is just a few products grouped together…
Most creative brand founders design products they would like to buy, wear or have and convince themselves that their customers will buy too….
…and that is why most creative brand founders, regardless of their design skills and knowledge have terrible or just “meh” brands and struggle to sell their products.
Commercially successful collections consist of a range of products and strategies and are arguably the most important foundation to create if you have a product-based business. Your collections are the face of your brand to the public. Think about how Apple or Burberry and countless other successful brands have people of all ages and financial means buy into their brands…
There is trust
People shop and remain loyal to the Apples or Burberrys of our world because they trust the brand, love the products and desire the emotion it stirs in them. People eagerly await future product releases knowing that whatever these super brands launch will be no lesser than what they have done in the past and will not disappoint.
This is not an accident. This is created through a deep understanding of buyer psychology, sound business basics and creative design and communication strategy.
Creating, launching and growing commercially successful fashion collections is the secret to building commercially successful fashion brands, establishing authority and influence over the competition, and the difference between a business that does OK and one that is wildly profitable.
Designing great products within commercially viable collections is how we grow profitable fashion brands, fast. It’s the simplest most effective way to scale not only your revenue but your brand image.
To Create Sell Out Collections Without Starting From Scratch Every Time, Reinventing The Wheel and Taking Financial Risks, You Need to Master the Art & Science of Collection Creation
BUT THERE IS A PROBLEM
Every time you think about creating new products you procrastinate, feeling overwhelm and doubt, not knowing how many pieces to include in your new range; wondering if they would be a best seller or not.
You love all of the designs you think of and sketch out, but making them requires so much effort and more money. You end up compromising and cutting back, unable to finance it all.
Deciding on how to price your products seems harder than you imagined. Your prices always end up above where you need them to be and you're sure that is costing you sales.
After all this hard work you launch and sales are slow. It's hard to predict how long it will take to sell through and you get stuck in a rut of needing new stock to drive new sales, but you can't order more because you haven't sold what you already have.
With any sales coming in slowly and far between, you have limited options for adding newness to your product offer without borrowing yet more money to finance new product drops.
To grow your brand you wonder how to get the attention and interest of retail buyers, and if it will even be worth going down the wholesaele route. HINT: It is an important growth channel but you need to have a cohesive collection and the right profit margin.
Say Goodbye to Ineffective, Stressful Collection Creation
and Hello To The 3 Core Principles That Will Effectively Grow Your Brand’s Profitability
1. A lack of understanding of successful product design principles will have you design for the sake of design, and result in frustration and debt. Understanding how and what to design and how and when to add new products to your collections creates simplicity, fun, ease, flow and endless creativity.
2. Thinking you know who you are designing for is causing you to tirelessly stay stuck in a hamster wheel of creation and accumulate more debt. Truly understanding your customers and their buyer experience and the journey will create expansive and transformational experiences not only for you but also for your entire team and all of your customers.
3. Great design and knowledge of your customer base will only get you so far. When you understand the power of pricing with profit in mind and align your product range, business strategy and marketing message well you’ll end up with a strong, wildly profitable brand that sells even when you are sleeping.
FASHION COLLECTIONS THAT SELL
A powerful training where you will get insightful, expansive and wildly profitable collection building system that you can use year after year. This is the most important fashion business training you'll ever need.
Master The Art of Creating Fashion Collections That Sell
You'll also get these amazing bonuses:
PAY IN FULL BONUS:
How to Sell To Wholesale Retailers Successfully
When you pay in full you will get access to this masterclass presented by a seasoned luxury brand sales director, who delves into what it takes to sell to wholesale retailers, how to attract them, how to sell to them and retain their interest.
ALL LEVELS BONUS:
BECOME A FASHION INSIDER
Every course member will receive a digital copy of the "Become a Fashion Insider" book. The book is a modern-day bible to launching and growing a profitable fashion brand and business.
If you are new to me - Hi! I am Dessy and I have worked in fashion for over two decades. I've worked for luxury brands like Burberry, Smythson, J&M Davidson to name but a few, and oversaw the design development and manufacturing of hundreds of coveted products generating millions of dollars in sales. In 2013 I stepped out of working for brands and co-founded Utelier.com - the first global online manufacturing platform to connect designers and suppliers.
In 2019, I pivoted again and founded FASHION INSIDERS & Co - an online educational and consulting platform, supporting fashion entrepreneurs and small/medium sized fashion brands in growing and scaling. Through a multitude of consulting work, mentoring initiatives and online educational content, I have helped hundreds of creative brand founders find clarity, think more strategically and launch and grow successful brands they are proud of.
I also wrote a book that guides creative founders like you through the labyrinth of the fashion industry and supports you in growing a solid fashion business. You can order your copy via Amazon or fashioninsiders.co
Thank you for being here and I am excited to be able to contribute to your success.
SUCCESSFUL BRANDS LEVERAGE THE BEST OF WHAT THEY HAVE.
STRUGGLING BRANDS THINK SUCCESS HIDES IN CONSTANT REINVENTION.
ARE YOU READY TO CREATE THE BRAND OF YOUR DREAMS & ENJOY THE SUCCESS YOU DESERVE?
It was an amazing experience to be part of the course. Very informative sessions. Lectures were concise, to the point and the material easy to understand. Dessy has a vast amount of knowledge and experience in the fashion industry, which is evident by her ability to simplify the material for easy understanding. The course covers areas from product development to customer satisfaction. Years of training, customize in a few weeks. Well worth the effort.
Dessy's course is a real eye opener. After years of studies in fashion, I really don't understand why weren't we taught these things, because the real life value information that's included in this course is invaluable. I've already started to rethink and reorganise my next collection, and I'm looking forward to seeing how it goes.
Maryke, Bespoke By Maryke
Having been running a fashion accessories brand for over 10 years and attending numerous courses, this course is by far the most relevant in explaining how to plan a collection in a way that is simple to understand. It would have helped me avoid so many pitfalls over the years if I knew what I know now. It is so crucial but sadly not available anywhere else. This is a must-attend course for any (budding) fashion entrepreneurs. Really grateful to Dessy for sharing her knowledge and experience!
Raymond Lam, Vendula London
I bought many fashion books from Amazon hoping to learn something valuable, but nothing beats Dessy’s knowledge! I don’t know why, but everyone keeps such information as secret. She has so much knowledge and understanding how fashion industry works and she shares it unselfishly. Things you won’t find out elsewhere. Things no one else will tell you. Her lessons are straight to the point, and easy to understand with lots of examples from the industry. She will save you money and save a failing business. Dessy is a fashion rockstar!
Lili Zagar, Lili Inti
If you are a start-up to intermediate business entrepreneur in fashion you can’t miss this course because here you’ve found your tribe. Expertise, experience and 20 years of Dessy’s lived success, mistakes and solutions are invaluable as is her no-nonsense practical approach to guide you to only spend time and money where it matters. Unmissable!
N. Hawes, Nicola Hawes
This is course is extremely thorough and as a buyer myself, I thought the content was excellent. Dessy has made it really personable too, so was able to engage with the viewers and answer additional questions. It's so content-rich that I can't believe so much was crammed in! There were also a few fashion industry secrets revealed, which were food for thought for when you have those wobbly moments doubting yourself among your peers.
Eternal Envy, UK
When does the course start? How can I participate?
The Fashion Collections That Sell course lasts for 4 weeks if you are at the Start Up level and 6 weeks if you are looking to Grow Up your brand. The course is delivered on our course platfrom and there will be a FaceBook group for all participants.
When is the course going to start?
The course will begin on 9th May 2022 and be delivered over 4 week period.
Will it be delivered as a recording or taught LIVE?
The course will be made of pre-recorded training lessons as well as some LIVE interactive sessions.
What if I cannot make it to the live session, how can I participate?
You can watch the recording later and ask all your questions in advance by emailing us at [email protected]
What if I haven't launched my brand yet?
This Fashion Collections That Sell is perfect foundational knowledge for anyone who is or plans to go into a fashion product-based business.
I have been in business for a few years now. Would I benefit from joining this course?
Yes, without a doubt you will. Much of what is shared and taught on the course is knowledge not shared openly online or offline. It is what you will learn on the course that is the secret recipe to long-lasting commercial success.