Do you ever sit and wonder how other fashion brands that don’t seem to have a product or brand as good as yours seem to do so well?
They get press, and influencers and sales, and all the growth you desire for your own business.
You certainly work hard enough to deserve that same success and yet…..you struggle to get visibility for your brand.
You struggle to get the press to notice you, let alone see your brand, on the pages of magazines.
You struggle to get the website traffic needed to make enough sales to pay yourself and hire a team.
You spend money on paid advertising and boosting your social media posts and even then the results are lukewarm.
Talking of social media - growing your accounts is slow and painful. The amount of time you spend on it posting and checking for likes and new followers is crazy…. does that sound familiar?
Imagine where your business would be if you had the help to position your brand for amazing long-term growth.
You’ve done many courses on marketing and watched countless videos, read articles and books, and spoken to people about how they do social media, how they drive traffic to their websites, how they approach shops and make sales……
You’ve done it all and yet…..
They are doing better than you!
Ever stop to wonder what they are doing that you’re not doing?
Do you ask yourself how much longer you can keep going the way you are going currently?
Do you worry about how hard you work and the cost of all the sacrifices you make in return for so little?
If you are like many smart creative entrepreneurs in the industry, you will know that you do not have to have a fashion degree to succeed. There are plenty of successful fashion designers who have built great big brands and hadn’t studied fashion or worked for years in the industry.
There are plenty of examples around you of successful brands that have a so so product. So you know that you do not need to have the best product on the market to make it big.
Having lots of money would be nice for sure but you are savvy enough to also know, deep down inside you, that just throwing more money at the business will not be the answer either.
So what is the answer? What do successful brands do that makes them successful? What supports their growth and generates consistent sales?
The answer is they have positioned their brand strategically on the market.
They are focused on solid business and marketing fundamentals. They make sure that anything they do - they do with purpose, measure the results and gather valuable data.
They have fun being creative within a system that allows them to leverage the good aspects of their brand and create more with less.
Doing more with less in the correct way, consistently allows them to stand out in a crowded market and attract the right clients - repeatedly.
….and you can do this too.
ARE YOU REALLY GOING TO STAY UNSEEN & LOST IN A "SAME ALL" COMPETITIVE MARKET?
HOW MUCH LONGER ARE YOU WILLING TO WAIT TO HAVE YOUR GROWING CUSTOMER BASE SEE YOU AS THE ONLY CHOICE FOR THEM, JUST AS MUCH AS YOU BELIEVE YOU ARE?
AND HOW MUCH REVENUE AND GROWTH ARE YOU LOSING BY REMAINING WHERE YOU ARE & DOING NOTHING DIFFERENT?
IF YOU ARE ANYTHING LIKE US, AND THE MANY FASHION BRANDS WE WORK WITH, THEN YOU PROBABLY REALISE THAT YOUR PRODUCT, IMAGE, MESSAGING & SALES ARE WHAT FUEL YOUR BUSINESS...
...AND FINE-TUNING IT QUIETLY ALONE, DOING MORE PRODUCTS, MORE MARKETING POSTS, MORE ADVERTISING MAY FEEL LIKE YOU'RE DOING A LOT OF THE RIGHT THINGS, BUT THEY ARE THE VERY ACTIONS THAT ARE ALSO KEEPING YOU STUCK AND UNSEEN.
Unless you plan on giving up on your brand, dreams, and hard work you have put in, then you must already know that keeping busy for the sake of keeping busy is not how you will find success.
THE TIME FOR YOUR BRAND TO STAND OUT AND BE SEEN FOR HOW AMAZING IT REALLY IS, IS NOW!
It is time for you too, as the brand's founder to live in a reality where your passion is stronger than your fear, and where you make more sales and grow your brand faster because you have all the tools and know how to make it stand out.
NOW IS THE TIME FOR YOU TO STAND OUT BY STRATEGICALLY POSITIONING YOUR BRAND IN THE MARKET, GROW A CUSTOMER BASE THAT LOVES YOU AND MAKE SALES BECAUSE YOU ARE CLEARLY BETTER AND DIFFERENT FROM EVERYONE ELSE.
What is it costing you to try so hard blindly mimicking what successful brands do?
What if you could discover for yourself how to create a standout brand that is future-proof and can weather any economic uncertainties?
"Invest in SBP for yourself to elevate your knowledge and your business as a pathway to growth. Smart choices "early" can make a difference in future success."
- Bev, USA
THE STRATEGIC BRAND POSITIONING™
Discover sharp strategies that build customer loyalty, open up opportunities and create repeat sales for your fashion business.
What you will learn:
- How to re-discover your brand, amplify the best and make the most of your brand assets ;
- How to identify your core target market and build a loyal customer base;
- How to infuse strategy into every aspect of your brand and get your brand noticed and talked about;
- How to make your brand attractive and noticed by fashion buyers and the press;
- How to leverage social media and make it work for you in less time and less effort;
- Plus, you will walk away with a personalised strategy framework ready to apply straight away so you can grow your business this year
This program is right for YOU if you want your fashion brand to cut through the noise, make the most of your marketing, PR, sales efforts and increase your sales fast.
THE PROGRAM INCLUDES...
Module 1: In this module, we reveal what makes brand positioning effective, the DOs and DON'Ts, how to use this knowledge strategically to position your brand, and how to differentiate and amplify every aspect of your business.
Module 2: In this module, we discuss and show you the importance of being better and different, how to use your competitors to your advantage, through them differentiate away from the competition and position your brand as the only real choice for your customers.
The secret to powerful positioning is knowing your uniqueness, owning it and leveraging it.
Module 3: The power of brand positioning hides behind the knowledge of the market. Knowing who you are up against, who your ideal clientele is, how and where to find them and how to connect to them in a magnetising way is what successful brands do.
Discover the tricks successful brands employ to stand out and position themselves in the right way and to the right audience in the market.
Module 4: Pricing is an artform and profitable brands know that. Dynamic and strategic pricing is the secret sauce. Except it is not that "secret" - it's right in front of us and yet hidden in plain sight.
If you master this framework, you will easily position yourself for growth and more sales.
Module 5: In this module, we deep dive into inspiring stories of successful brands. We pull apart how they deliver great customer experience through their masterful brand storytelling! Most people process information either in a visual or auditory way. As a brand, you must master both and consistently reinforce your position via your messaging. That is how you stand out and dominate.
If this is something you want to achieve, you need these tools in your toolbox.
Module 6: Success is an inside job! You can have all the tricks in your pocket and know all the tactics, but if you don't have the right mindset, and if you don't understand the mindset of your customers and target market, and know-how to overcome their objections....nothing will work.
This is the superglue holding your brand positioning together and if you are serious about growing your business, you need to master this.
WALK AWAY WITH CONFIDENCE & CLARITY.
...and 12 months strategic marketing plan that will elevate your brand and raise your game instantly.
PLUS...You Get THESE BONUSES
A special masterclass presented by an industry expert, who will give you an extra dose of PR know-how, tips on how to approach editors, how to work with influencers, and endless inspiration to do it yourself.
A masterclass on the importance of e-mail marketing for e-commerce. Invaluable knowledge that will save you hours of time and increase your sales on repeat. Guest speaker: Kinga Dow, Klavyo Partner
A masterclass on successful selling strategies and tips that anyone can apply and get immediate results. Inside know-how on how to do wholesale and what it takes to get your brand stocked at your dream retailers. Guest speaker: Andrew Stewart, Sales Director for Rupert Sanderson (Luxury Shoe Brand)
WHO IS THE STRATEGIC BRAND POSITIONING PROGRAM FOR?
PURPOSE DRIVEN FASHION BRANDS
SUSTAINABLE & ETHICAL INDEPENDENT BRANDS
DESIGNER MAKERS, FASHION GRADUATES & INTRAPRENEURS
IF YOU HAVE TRANSITIONED INTO THE FASHION INDUSTRY, about to or recently launched a fashion brand, new product, or a collection.
BUSINESS OWNERS looking to grow profitable businesses regardless of the economic climate and fearlessly transform their businesses.
The Strategic Brand Positioning program is designed for creative designers and entrepreneurs who are looking to differentiate in a crowded market.
"It gave a great overview of the important things to know, and even with previous knowledge it really brought so much information together and rounded it off very well with added extra gems of insider information - I found it extremely informative with a good selection of real-life details."
- Arlette Ess
"I have just started a consumer brand and needed structure and guidance on how to position my brand and how to communicate with my customers. My concern was whether the class will be too general to give me concrete, actionable points but I was nicely surprised. I would say it is totally worth it and that it's actually lots of fun!"
- Victoria, feltsosoap.com
Meet your hosts...
Dessy Tsolova has over two decades of luxury fashion industry experience. Working for brands like Burberry, Smythson, J&M Davidson to name but a few, she oversaw the design development and manufacturing of hundreds of coveted products generating millions of dollars in sales. In 2013 she co-founded Utelier.com - the first global online manufacturing platform to connect designers and suppliers. In 2019, she founded FASHION INSIDERS & Co - an online educational and consulting platform, supporting fashion entrepreneurs and small brands in growing and scaling purpose-driven brands. Through a multitude of consulting work, mentoring initiatives and online educational content, fashion entrepreneurs can finally find the support they need, all in one place.
Karolina Barnes has been involved in business from her teens when her parents started a highly successful family distribution business. After gaining her degree in economics and business studies, she started her own businesses in various industries. In 2013 she retrained as an interior designer and two years later founded ESTILA, a supportive community of creative founders and a bookazine on a mission to empower through creative business stories while highlighting British design, craftsmanship and innovation within creative industries. Apart from running ESTILA, Karolina is the chief brand storyteller at STUDIO/ESTILA which works with purpose-driven brands on strategic collaborations and brand storytelling in branding, PR, marketing and communications.
"I have always struggled with doing too much too soon. I knew what market I was targeting and who my customers were but I was missing the 'business acumen' in terms of understanding how to reign in my ideas so that I startup confidently and sustainably. Despite all the learning I've done independently, there were so many gems that I learnt by attending the sessions. The advice and teachings you receive, you can act on straight away no matter where you are in your startup journey!
- Sherene, Mokkah
"The 1-2-1 session with Dessy and Karolina was one hell of a power session. I took pages and pages of incredible insights, ideas and tips that are practical and easy to implement, yet I had not thought of doing! Incredible opportunity and value for money"
- Joy, USA
"This was a very useful course for me, I learnt a lot and also got the validation I needed that I am on the right track with my launch and expectations of my brand."
- Courtney, Kort Handmade