Since the 1900s, when cinema came to be and slowly, over the course of the 20th century evolved to be as we know it today, movies have been an important part of our everyday lives.

Films - be it documentaries, short or feature-length; movies hold the power to make us laugh or cry in equal measures. They can educate and above all - inspire us to dream.

The only other industry that inspires dreams, albeit in a different way, yet with equal power and blinded passion is fashion.

Being a famous actor or designer are perhaps two of the most popular aspirations young  (and not so young) people dream of. But those who get to take steps towards making these dreams come true, can vouch for the hard and rocky road ahead and often lonely journey.

Finding solace, inspiration and education from films is for budding designers one way to keep sane, not give up, draw inspiration for new collections or simply swot up on fashion history.

TOP 5 BEST FASHION INSPIRATION SOURCES FOR DESIGNERS

Here’s o...

To grow your fashion business you need to not only be visually creative but also be creative with how you conduct business, your strategy, marketing and all aspects that cumulatively contribute to the success of a business. Following "tried and tested" methodology is no longer a guarantee for success. So what now then?

Too many fashion entrepreneurs put their best creative thinking into an idea and believe that the business implementation simply requires following tried-and-true business practices.

But, in today's internet savvy day and age, nothing could be further from the truth.

To win, you need to think outside the box to deliver a better customer experience, business model, and new positioning.

Present Day Scenario

It isn't something that comes naturally to most creative people, especially the ones that are small brands or a “one man band” brand. Few creatives are taught business at college, yet they are encouraged to think BIG. They often leave education eager to start t...

To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and why it is important in fashion to follow and apply what already is proven to work well.

In part 1 of these series, we looked at why defining a niche is important and the wide positive effect it will have on your future fashion business. In this article, we focus and look into the second phase - once you have completed your research and development and are ready to launch a fashion brand, product or service.

There are 3 Stages in Fashion Brand Business Development

2. The Launch Phase

Once you have fleshed out your idea and done enough research to ascertain that your idea is viable and that there is a product/market fit, you’d have progressed onto developing your idea into a finished product. You would have spent much time, resources and finances to get to a point where you feel ready to plan your launch.

The mi

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A fashion Lookbook is a catalogue of well-styled images that convey the essence of your brand through creative storytelling.

Creating your fashion Lookbook should be a natural occurrence for a creative. Wanting to tell your story and market your products to the public is all part of building your brand.

Brand building is all about weaving stories to engage your audience.

In the highly visual world of fashion, how you communicate your design ideas is extremely important.

Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. There are many eye-catching ways to entice buyers, press and customers but the most effective is a Lookbook.

With this fashion catalogue of well-styled images, you will be in a better position to sell yourself in a professional manner. The lookbook conveys the essence of your brand through creative storytelling and works in a multi-functional way. It shows your products on models, in a stylised...