To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and why it is important in fashion to follow and apply what already is proven to work well.

In part 1 of these series, we looked at why defining a niche is important and the wide positive effect it will have on your future fashion business. In this article, we focus and look into the second phase - once you have completed your research and development and are ready to launch a fashion brand, product or service.

There are 3 Stages in Fashion Brand Business Development

2. The Launch Phase

Once you have fleshed out your idea and done enough research to ascertain that your idea is viable and that there is a product/market fit, you’d have progressed onto developing your idea into a finished product. You would have spent much time, resources and finances to get to a point where you feel ready to plan your launch.

The mi

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A fashion Lookbook is a catalogue of well-styled images that convey the essence of your brand through creative storytelling.

Creating your fashion Lookbook should be a natural occurrence for a creative. Wanting to tell your story and market your products to the public is all part of building your brand.

Brand building is all about weaving stories to engage your audience.

In the highly visual world of fashion, how you communicate your design ideas is extremely important.

Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. There are many eye-catching ways to entice buyers, press and customers but the most effective is a Lookbook.

With this fashion catalogue of well-styled images, you will be in a better position to sell yourself in a professional manner. The lookbook conveys the essence of your brand through creative storytelling and works in a multi-functional way. It shows your products on models, in a stylised...