Living in a place like London can be wonderful â and limiting too if we let it. We are so used to our ways, where everything is at the tip of our fingers, that we can easily be fooled that anything can be achieved from the comfort of one's desktop.
But every so often an opportunity knocks and tempts us away from safety to the unknown.
This is how it felt recently when Team Fashion Insiders decided to board a plane, swap continents and land in India â for a week packed with exploring a new market, forging new contacts, connections, and absorbing new experiences and lessons.
Had we just sat in the office we would not have had the opportunity to get a better understanding of one of the most vast markets and major suppliers of the fashion industry.
Though we hear often...
What does the âMade in Britainâ label suggest these days?
To me, it conjures up images of a cottage industry of knitwear lovingly made by hand in the Scottish Highlands, bespoke, traditional tailoring on Saville Row or shoes welted by hand in factories in Northampton.
In fact, the shoe making industry was more than a cottage industry in Britain. With 80 factories, producing more than 20 million pairs of shoes a year in the 1950s, Iâd say that was big business. According to Eric Musgrave of the UKFTA, 'The UK is one of the best sources of fine clothing in the world. Its inherent quality equates to good value - a fact that is often better appreciated abroad, where the 'Made in Brita...
With the âMade in Britainâ stamp being valued as an assurance of quality, creativity and ethics, more businesses are realizing the opportunity of keeping their operations close to home.
As a luxury product development and sampling business based in London, we specialise in stretch based bodywear; lingerie, swim, activewear and lounge. With a highly experienced in-house technical team we are able to take a product from concept to completion with the timeliness that is seldom possible abroad. Being a design-led fashion bus...
Adorning yourself in denim goods will never go out of fashion. Jeans have formed the basis of every manâs wardrobe since the 20th century and their popularity will, no doubt, continue far into the 21st century and beyond. As a popular product, its manufacture can safely fall into the âfast fashionâ segment of the fashion business. As with all clothing that is produced âfastâ the detrimental effects on the environment are something to consider should you be a slow fashion aficionado and hope to produce a denim collection. It was a little-known fact, prior to 2014, that the manufacture of denim products had such an unfavourable effect ...
Welcome to the world of entrepreneur-ism where the streets are sometimes paved with gold for the lucky few who make it to the finishing line. There is no magic formula for success in business but on a positive note, you can help yourself by having a clear vision and defining your perfect customer.
On a less positive note, the reality of running a fashion business which includes late nights, stress, chasing the fashion editor carrot with no pay for the first couple of years, is not for the faint-hearted.
The actual designing is secondary to your ability to manage your business which includes the people, processes and finances. There is a vast am...
As a fashion start-up, you may well be considering the wholesale route to marketing your designs. Itâs a valid proposition to want to see your range stocked in brick and mortar shops, and a goal that you should pursue. To achieve this youâll need to approach stores' buying teams in order to build wholesale accounts, and they should be approached professionally. Once you have secured an appointment they will expect you to have all of your selling documents to hand, such as lookbooks, order forms and most importantly your fashion wholesale line sheet.
You may well ask, what is a wholesale fashion line sheet?
Simply put, a line sheet is a sales tool designed to visually communicate all of the information necessary for a buyer to make a decision about purchasing your collection.
It will include vital inf...
The fashion industry is famous for its smoke and mirror image. Things are never how they appear to be. This âopaque-nessâ is often engineered on purpose. It suits the industry to hide the truth and only show the glamour and success. After all - it is glamour and success that create desire and lust, that in turn generate sales.
But peel off the top layer and the truth is rather different.
The fashion industry has been going through a decisive era of major consumer, channel, and supply shifts while suffering from increased economic volatility.
This in itself has led to the bankruptcy of countless small, medium and large brands. Many have come out as a surprise to those not âin the knowâ. The few on the inside of the industry have seen the writing on the wall ...
Fashion industry professionals including small business owners, students and representatives from UK Trade & Investment (UKTI) and the UK Fashion & Textile Association (UKFT) were among the crowd at a sell-out event in Manchester on Wednesday, 29 July 2015 to discuss whether goods being made in England really matters.
They were gathered for The Fashion Networkâs panel discussion Made in Britain â Who Cares? An informed debate followed, regarding several questions about the past, present and future of UK manufacturing.
Dessy Tsolova, Utelier founder, was joined on the panel by James Eden of Private White V.C., Paul Alger of UKFT and Denise Pearson of Deni-Deni. Around 10 people in the audience were involved in brands that are made in England, and so were able to offer their own experiences and question the panel.
The panel was asked by event Chair, Dale Hicks of The Fashion Network, if there was a resurgence in UK manufacturing and there was a mixed ...
But, this all changed with the onset of the Internet. Today we are lucky to live at a time when the barrier to entry for virtually any industry is non-existent.
The reasons that may have stopped most people from launching their own brands in the past were mostly centred around the difficulty of finding factories. But today there are many online directories and resources to use and find local and offshore manufacturers.
Sourcing of materials is also easy to do. There are big international trade fairs as well as many local smaller sourcing events.
The fear of how to market and sell your product is no longer an issu...
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Hey Astrid, great question!
Launching via a Kickstarter type of crowdfunding campaign is a great new way to leverage the power of the internet and use as a fuel to propel your business forward.
However, it is extremely important to understand that in this day and age when we are all used to instant gratification, keeping up the momentum in your launch and business, in general, is of utmost importance.
For this reason, as well as many others, it is important that before you launch your Kickstarter campaign, you have not only made a sample to use in your promotional materials but also:
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