Living in a place like London can be wonderful â and limiting too if we let it. We are so used to our ways, where everything is at the tip of our fingers, that we can easily be fooled that anything can be achieved from the comfort of one's desktop.
But every so often an opportunity knocks and tempts us away from safety to the unknown.
This is how it felt recently when Team Fashion Insiders decided to board a plane, swap continents and land in India â for a week packed with exploring a new market, forging new contacts, connections, and absorbing new experiences and lessons.
Had we just sat in the office we would not have had the opportunity to get a better understanding of one of the most vast markets and major suppliers of the fashion industry.
Though we hear often...
In this consumer- and trend-driven era of valueless clothes, youâre now able to change your outfit up to three times a day, should you so desire. The trend for cheaply-produced, throwaway fashion can be traced back to the early noughties when Philip Green bought the Arcadia group for a cool ÂŁ850m. In 2005 his jewel in the crown, Topshop, accounted for ÂŁ1bn of UK clothing sales by the first six months of that year. With the entire clothing market only worth ÂŁ7bn, Green was onto a winning streak with his 14% stake in the market!
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Green's ability to deliver âFast Fashionâ - cheaply-made clothing based on designer fashion trends that are produced very quickly in small quantities - peaked the interest of his competitors. They were determined to em...
What does the âMade in Britainâ label suggest these days?
To me, it conjures up images of a cottage industry of knitwear lovingly made by hand in the Scottish Highlands, bespoke, traditional tailoring on Saville Row or shoes welted by hand in factories in Northampton.
In fact, the shoe making industry was more than a cottage industry in Britain. With 80 factories, producing more than 20 million pairs of shoes a year in the 1950s, Iâd say that was big business. According to Eric Musgrave of the UKFTA, 'The UK is one of the best sources of fine clothing in the world. Its inherent quality equates to good value - a fact that is often better appreciated abroad, where the 'Made in Brita...
I love the shopping experience. Good retailers, such as Selfridges, provide brand validation and status, so my first port of call is always the Selfridges handbag department. On my way into the store, Iâll spend an hour caressing the Anya Hindmarch, M2Malettier and Sophie Hulme designs. On my way out I repeat the exercise, albeit with a couple of other designers goods.
Customers like to feel the quality of more expensive products and also love the brand experience. Retail allows you to immerse yourself in your favourite designers âlive moodboardâ and to be a part of their world. Whil...
With the âMade in Britainâ stamp being valued as an assurance of quality, creativity and ethics, more businesses are realizing the opportunity of keeping their operations close to home.
As a luxury product development and sampling business based in London, we specialise in stretch based bodywear; lingerie, swim, activewear and lounge. With a highly experienced in-house technical team we are able to take a product from concept to completion with the timeliness that is seldom possible abroad. Being a design-led fashion bus...
Is it ecological, is it ethical or is it green?
There are so many definitive buzz words being used in the press that itâs hard not to be confused.
The reality we now, depressingly, find ourselves in, is a situation predicted by Carlo Petrini (founder of the Slow Food Movement). In 1985 he asked a simple question:
âHow did we end up in an era when we have to define and certify things that should be normal?â Â
To understand the definition of sustainable fashion, we should define the Fast Fashion model to illustrate the differences between the two.
Fast Fashion raised its ugly head towards the latter part of the previous century. It coincided with the rise of the internet as a gateway to consumer consumption. The ready availability of all manner of products online gave rise to a fierc...
Fashion is socially, economically and environmentally important industry and a form of expression. As per 2014 data, the fashion apparel industry is valued at 3 trillion dollars accounting for 2% of the worldâs GDP and employs 57.8 million people. Though the fashion industry contributes significantly to the GDP, it is the second highest polluter after oil industry. About 25% of the worldâs chemicals are used for textile production.
The fashion industry needs to transform in terms of changing consumerâs relationship with the garment and taming excessive consumption. Fast fashion has phenomenall...
Adorning yourself in denim goods will never go out of fashion. Jeans have formed the basis of every manâs wardrobe since the 20th century and their popularity will, no doubt, continue far into the 21st century and beyond. As a popular product, its manufacture can safely fall into the âfast fashionâ segment of the fashion business. As with all clothing that is produced âfastâ the detrimental effects on the environment are something to consider should you be a slow fashion aficionado and hope to produce a denim collection. It was a little-known fact, prior to 2014, that the manufacture of denim products had such an unfavourable effect ...
Welcome to the world of entrepreneur-ism where the streets are sometimes paved with gold for the lucky few who make it to the finishing line. There is no magic formula for success in business but on a positive note, you can help yourself by having a clear vision and defining your perfect customer.
On a less positive note, the reality of running a fashion business which includes late nights, stress, chasing the fashion editor carrot with no pay for the first couple of years, is not for the faint-hearted.
The actual designing is secondary to your ability to manage your business which includes the people, processes and finances. There is a vast am...
Below are some Eco-friendly practices that you, as a business can do to contribute your share of sustainability in the fashion industry.
With planet earth being pushed to the limit and recent headlines predicting that a 2C rise in temperatures could set off an uncontrollable chain of events within five decades, everyone needs to do their bit.
No one is more aware of the urgency than millennial students at fashion colleges. Many of them have been developing their work on an eco-friendly ethos.
However, once these students graduate one can only hope that their fledgling businesses are set up in such a way that helps reduce their carbon footprint. Travelling on a path towards greater sustainable practices means analysing the environmental impact of your company and your suppliers.
Sett...
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